Marcela Gomez & Associates
A Hispanic Marketing Group

OUR SERVICES HELP CLIENTS GAIN TRUST AND MARKET SHARE IN A DIVERSE MARKET.

Helping Clients Understand and Engage the Hispanic Markets in the United Staes and abroad since 2002. 


HISPANIC MARKETING CONSULTING

In working together we will take time to understand your business and industry so that we can offer intelligent solutions to your marketing challenges and needs. Our experience in marketing everything from banking products to non-profit organizations has given us the necessary insight to offer you a well-targeted culturally sensitive campaign.

We will work hard and seek every opportunity to communicate your message and services, through a marketing and communications campaign that will reach the your target audience. 


CREATIVE 

We apply our cultural sensitive marketing knowledge in our design work to help you connect with your target market. Our creative work includes, but is not limited to the following:

  • Corporate Image
  • Print and digital ads
  • Marketing Materials
  • Websites
  • YouTube Channels
  • Social Media
  • Radio and Video Scripts
  • Video Production


MARKET RESEARCH

We believe in knowing and understanding our clients’ product, interest and goals for the Hispanic market. Informal and formal focus groups, one-on-one interviews and surveys are conducted and analyzed to educate our client in the Hispanic culture and sub-culture of the diverse Latino market.


PUBLIC RELATIONS

Hispanic public relations is a critical element in integrated marketing communications campaigns targeted at the Hispanic consumer, as this market is without a doubt relationship driven. Hispanic consumers as a whole have a natural affinity toward companies they perceive as seeking a one-on-one dialogue, offering engaging moments and real connections. We understand and are able to develop and implement a creative and successful public relations campaign that will incorporate relevant community events and beneficial grass roots programs to exhibit the trust and understanding necessary to gain market share.


MEDIA PLANNING

We understand the several sub-groups within the United States Hispanic market, the language preference, and level of assimilation to mainstream culture, media preferences and more. This helps us create a media plan that fits our customers and targets their intended demographic in an accurate and cost effective way.


LATIN AMERICAN LIAISON

We have the expertise to help you connect with a host of resources in Latin America. Our turnkey consulting platform connects you with the resources, people, infrastructure and information you need to engage in business, cultural or education exchanges, or to develop a pathway to outsourcing solutions in Latin America.


COMMUNITY OUTREACH & ENGAGEMENT

Understanding the nuances of a diverse community is key to effectively reach and engage the Latino communities in any effort. Comprised of 22 different countries, several socio-economic classes, different levels of English-language proficiency, and several acculturation levels, the Hispanic market will not respond to one message or delivery method. We are part of that diverse market, we understand the difference of being Colombian versus Mexican, English language versus Spanish language, we know which language and culture cues to use to effectively reach the emotions that drive any target market to respond in favor of the intended message. 


COPY WRITING AND TRANSLATIONS 

Although we offer translation services to our clients, we prefer to work with them in copywriting or trans-creations of their campaigns, press releases, and marketing materials. We approach this service from a marketing perspective. Each piece of material is translated or re-written to reach the target audience in a compelling and cultural accurate way.


member of the culture shift team

Gómez is a member of the Culture Shift Team, a collaborative of leading experts in marketing, public relations, community engagement, customer experience, and diversity strategy. Each engagement delivers a customized, results-oriented plan to meet your goals.  We consider all potential barriers, whether cultural, linguistic or logistical in preparing our solutions. We identify practical solutions and create opportunities that are in line with your store’s culture and brand. Our goal is to help you build lasting, sustainable partnerships and relationships with your market’s multicultural stakeholders.