Marcela Gomez & Associates
A Hispanic Marketing Group


Helping Clients Understand and Engage the Hispanic Markets in the United Staes and abroad since 2002. 

 Marcela Gómez. Photo credit: Dalila Duarte

Marcela Gómez. Photo credit: Dalila Duarte

A native of Bogotá, Colombia, Marcela and her family moved to Charlotte, North Carolina in 1981 where she graduated from high school. In 1989 she earned the bachelor’s degree in advertising from Universidad Jorge Tadeo Lozano in Bogotá. 

Miss Gómez specializes in connecting effectively with the diverse and continuously changing Hispanic markets, helping her clients know who they are, how they think, what they need and want and how they prefer to receive communication. Marcela has worked with packaged goods companies, universities, public utilities, consumer, corporate, nonprofit and business-to-business clients in industries, such a wireless, sports, transportation, education, government, banking and finance, food, healthcare, and the arts. She plays a key role in the development of marketing, communications and grassroots campaigns, from conception and brand development to production.

Gómez started her career in marketing and advertising in 1993 in Miami, Florida, with Editorial Unilit, as part of the organizing team of the industry’s only Spanish publishing religious trade show, Expolit. From 1996 to 2002, she worked in the Spanish-language division of Thomas Nelson Publishers where she produced marketing and sales tools for books and Bibles. 

Her life as an entrepreneur started in 2002 with Hispanic Marketing Group, she has also been a partner and investor in other entrepreneurship ventures, most recently with Mi Tribu, an import and retail business of arts and crafts handmade by disenfranchised women in Latin American countries.

She is the current president and board chair of the Tennessee Latin American Chamber of Commerce, and serves as a commissioner of the Metropolitan Nashville Human Relations Commission  Marcela is a former board chair and inaugural board member of Conexión Americas, has served on the Nashville Area Chamber of Commerce board of governors as well as on the boards of the YWCA, Oasis Center and Center for Nonprofit Management boards. She enjoys films, theater, ballet, opera and the symphony. Marcela also loves to travel, dance, and try new restaurants. She has a 28-year-old son, Esteban Pedraza, who is an award-winning film director residing in Brooklyn, NY. 

Ms. Gómez is involved in the Nashville civic, business, and philanthropic communities. She currently serves in the following organizations:



Ms. Gómez has also served on the FOLLOWING boards AND COMMITTEES:

  • Studio Tenn (2017)
  • The Nashville Film Festival (2017)
  • Member of the Leadership Team of Leadership Nashville (2017)
  • Global Pathways Summit 2017 – Education Drives Innovation, Member of the Organizing Committee
  • Armonías 2016, An International Music and Culture Exchange, Member of the Organizing Committee
  • Tennessee Performing Arts Center, Master Plan Committee Member (2016)
  • Leadership Nashville Class of 2016
  • National Hispanic Advisory Board of the Broadway League, VIVA BROADWAY! (2012-2015)
  • Board of Ambassadors, Conexión Américas (2015,)
  • Tennessee Independent Colleges and Universities Association (BOD, 2010-2013)
  • Board of Governors of the Nashville Area Chamber of Commerce (2004-2010)
  • Metro Council of the Nashville Municipal Auditorium (2003 – 2009)
  • YMCA Latino Achievers (Advisory Board 2010-2014)
  • Nashville International Cup (BOD, 2011-2013)
  • Skanska Diversity Council (2011-2012, 2017)
  • Tennessee Latin American Chamber of Commerce; Marketing & Events Chair (2008-2015)
  • Celebrate Nashville 200 Years Mayor Purcell’s Steering Committee (2006)
  • Communications Committee for the Music City Convention Center (2006)
  • The Pencil Foundation (2006 - 2008)
  • Our Kids (2006 - 2008)
  • YWCA (2003-2005)
  • Oasis Center (2008-2009)
  • Center for Non-profit Management (2003-2006)
  • Conexión Américas – (2002); board president- (2004-2006)
  • CABLE (2003-2005)
  • Boy Scouts of America – Middle Tennessee Council Hispanic Project Committee (2003)
  • Nashville Area Chamber of Commerce Small Business Council (2003 – 2007)
  • Advisory Board of Cheekwood Botanical Garden and Museum (2003 – 2004, 2016)


Marcela hosts and produces the only Spanish-language television show in a major television network in Nashville, “Panorama”, a 30-minute monthly show that highlights the city of Nashville, Latino business leaders, and entrepreneurs members of the Latino communities in Middle Tennessee. Panorama airs on Channel Five Plus and online at,

 Marcela Gómez interviewing Dr. Adrian Valdivia, Neurologist at Centennial Medical Center.

Marcela Gómez interviewing Dr. Adrian Valdivia, Neurologist at Centennial Medical Center.


Marcela Gómez is an inspirational and motivational speaker, who's often ask to speak to a variety of groups. Her topics cover a broad spectrum, from: "Becoming the Woman of Your Dreams", "How to Brand Yourself" to specific topics like, "How to Culturally Communicate with Latinos" "Diversity Breakthrough: Cultural IQ and Telling the Story", and "How to Market to the Diverse Latino populations."

These are some of the organizations and events that Marcela has been invited to speak at:

  • Third Automotive Safety Recall Best Practice Summit
  • First Tennessee Bank, Is Tolerance Enough? by Women for Women Panel
  • First Tennessee Bank, Women, Wisdom, and Wit Series. Leading Through Change.
  • Center for Non-profit Management
  • The Power of WE – Women Entrepreneurs Luncheon
  • American Advertising Federation of North Alabama
  • PowerSurge: Building a Business After Getting Laid Off. Pathway Women's Business Center
  • SCORE, Nashville
  • Nashville American Marketing Association
  • Tennessee Independent Colleges and Universities Association
  • The United States Department of Agriculture, Tennessee Summit
  • The YMCA of Middle Tennessee
  • CABLE (Women's organization)
  • Belmont University Women’s Leadership Conferences
  • Nashville’s Economic Entrepreneur Summit
  • National Association of Women Business Owners, Nashville Chapter
  • Nashville Downtown Rotary
  • National Hispanic Professionals Organization, Memphis Chapter
  • The Red Tent Conference
  • The University of Utah Business Summit
  • Listen to Your Mother, Nashville