A native of Bogotá, Colombia, Marcela and her family moved to Charlotte, North Carolina in 1981 where she graduated from high school. In 1989 she earned the bachelor’s degree in advertising from Universidad Jorge Tadeo Lozano in Bogotá.
Miss Gómez specializes in connecting effectively with the diverse and continuously changing Hispanic markets, helping clients understand the U.S. Hispanic consumer. Marcela has worked with packaged goods companies, universities, public utilities, consumer, corporate, nonprofit and business-to-business clients in industries, such a wireless, sports, transportation, education, government, banking and finance, food, healthcare, and the arts. She plays a key role in the development of marketing, communications and grassroots campaigns, from conception and brand development to production.
Gómez started her career in marketing and advertising in 1993 in Miami, Florida, with Editorial Unilit, as part of the organizing team of the industry’s only Spanish publishing religious trade show, Expolit. From 1996 to 2002, she worked in the Spanish-language division of Thomas Nelson Publishers where she produced marketing and sales tools for books and Bibles.
Her life as an entrepreneur started in 2002 with Hispanic Marketing Group, in 2018 she became founding partner of the Culture Shift Team. Marcela has also been a partner and investor in other entrepreneurship ventures, most recently with Mi Tribu, an import and retail business of arts and crafts handmade by disenfranchised women in Latin American countries.
She currently serves as a commissioner of the Metropolitan Nashville Human Relations Commission, and the Minority Business Advisory Council of Mayor David Briley. Marcela has served on the Nashville Area Chamber of Commerce Board of Governors as well as on the boards of the YWCA, Oasis Center and Center for Nonprofit Management. Marcela has a 28-year-old son, Esteban Pedraza, who is an award-winning film director residing in Brooklyn, NY.
Ms. Gómez is involved in the Nashville civic, business, and philanthropic communities. She currently serves ON THE BOARD OF DIRECTORS OF The following organizations:
Entrepreneur Latina Leaders of America (ELLA) (2019,)
Nashville Business Alliance Political Action Committee (2019,)
The Women's Fund (2017,)
FUTURO INC. (2015,)
Commissioner of the Metropolitan Government of Nashville Human Relations Commission (2015,)
Ms. Gómez has also served on the FOLLOWING boards AND COMMITTEES:
President and Board Chair, Tennessee Latin American Chamber of Commerce (2014 - 2018)
Studio Tenn (2017)
The Nashville Film Festival (2017)
Member of the Leadership Team of Leadership Nashville (2017)
Global Pathways Summit 2017 – Education Drives Innovation, Member of the Organizing Committee
Armonías 2016, An International Music and Culture Exchange, Member of the Organizing Committee
Tennessee Performing Arts Center, Master Plan Committee Member (2016)
Leadership Nashville Class of 2016
National Hispanic Advisory Board of the Broadway League, VIVA BROADWAY! (2012-2015)
Board of Ambassadors, Conexión Américas (2015,)
Tennessee Independent Colleges and Universities Association (BOD, 2010-2013)
Board of Governors of the Nashville Area Chamber of Commerce (2004-2010)
Metro Council of the Nashville Municipal Auditorium (2003 – 2009)
YMCA Latino Achievers (Advisory Board 2010-2014)
Nashville International Cup (BOD, 2011-2013)
Skanska Diversity Council (2011-2012, 2017)
Tennessee Latin American Chamber of Commerce; Marketing & Events Chair (2008-2014)
Celebrate Nashville 200 Years Mayor Purcell’s Steering Committee (2006)
Communications Committee for the Music City Convention Center (2006)
The Pencil Foundation (2006 - 2008)
Our Kids (2006 - 2008)
Oasis Center (2008-2009)
Center for Non-profit Management (2003-2006)
Conexión Américas – (2002); board president- (2004-2006)
Boy Scouts of America – Middle Tennessee Council Hispanic Project Committee (2003)
Nashville Area Chamber of Commerce Small Business Council (2003 – 2007)
Advisory Board of Cheekwood Botanical Garden and Museum (2003 – 2004, 2016)