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A native of Bogotá, Colombia, Marcela has worked with consumer, corporate, nonprofit and business-to-business clients in industries such as banking/finance, food, healthcare, public utilities, transportation, education, government, and the arts. She plays a key role in the development of marketing, communications and grassroots campaigns, from conception and copywriting to production.

 

A native of Bogotá, Colombia, Marcela graduated from high school in Charlotte, North Carolina, and earned a bachelor’s degree in advertising from Universidad Jorge Tadeo Lozano in Bogotá.  Following graduation, Marcela moved to Miami, Florida to work as advertising coordinator with Editorial Unilit and as a member of Expolit’s (Spanish-language Christian literature trade show) leadership team.  In 1996 she joined Thomas Nelson Publisher’s Spanish language division in Nashville, Tennessee as a sales representative and later was promoted to marketing director.

Her life as an entrepreneur started in 2002 with Hispanic Marketing Group, in 2018 she became founding partner of the Culture Shift Team. Marcela has also been a partner and investor in other entrepreneurship ventures, most recently with Mi Tribu, an import and retail business of arts and crafts handmade by disenfranchised women in Latin American countries.

Miss Gómez specializes in connecting effectively with the diverse and continuously changing Hispanic markets, helping Culture Shift Team clients understand the U.S. Hispanic consumer. Marcela has worked with packaged goods companies, universities, public utilities, consumer, corporate, nonprofit and business-to-business clients in industries, such a wireless, sports, transportation, education, government, banking and finance, food, healthcare, and the arts. She plays a key role in the development of marketing, communications and grassroots campaigns, from conception and brand development to production

She currently serves as a commissioner of the Metro Human Relations Commission, co-executive director of the Entrepreneur Latina Leaders of America organization (ELLA), and board member of the Nashville Business Alliance. She served as president and board chair of the Tennessee Latin American Chamber of Commerce in Nashville from 2014 to 2018. Marcela is a member of the 2016 Nashville Leadership Class and the 2017 leadership team. She enjoys traveling, films, theater, ballet, opera, and the symphony. She has a 29-year-old son, Esteban Pedraza, who is an award-winning film director residing in Brooklyn, NY.


marcela.gomez@cultureshiftteam.com

(615) 828-0987

cultureshiftteam.com

Click here for Marcela’s LinkedIn Profile


ACCOLADES

  • 2018 Certificate of Recognition, Presented by Mayor David Briley, Metropolitan Government of Nashville and Davidson County.

  • 2018 Resolution for a Decade of Service to the Tennessee Latin American Chamber of Commerce, Presented by the Council of the Metropolitan Government of Nashville and Davidson County.

  • 2017 Community Leadership Award, presented by the Nashville Kitchen Cabinet (The National Restaurant Association and The Tennessee Hospitality & Tourism Association.)

  • 2017 International Association of Business Communicators (IABC) Music City Gold Pen Award of Excellence for Community Relations; nMotion Campaign of the Metropolitan Nashville Transit Authority. (Team member with MP&F Public Relations, MEPR Agency, and The Ferrell McDaniel Company)

  • 2017 PRSA Nashville Parthenon Award for Multicultural Outreach; nMotion Campaign of the Metropolitan Nashville Transit Authority. (Team member with MP&F Public Relations, MEPR Agency, and The Ferrell McDaniel Company)

  • Marcela was awarded the 2016 International Champion Award from the Office of International Affairs, Tennessee State University.

  • Audience Favorite award, Dancing for Safe Haven Fundraising Gala, 2016.

  • In celebration of Hispanic Heritage Month, the Tennessee Titans presented Marcela Gómez with the National Football League's Hispanic Heritage Leadership Award on September 27, 2015 when the Titans faced off against the Indianapolis Colts. NFL Celebrates Hispanic Heritage Month.

  • 2014 PRSA Nashville Parthenon Awards forCommunity Relations; NashvilleNext Campaign of the Metropolitan Nashville Planning Department. (Team member with MP&F Public Relations, MEPR Agency, and The Ferrell McDaniel Company)

  • 2014 PRSA Nashville Parthenon Award for Posters, Displays or Exhibits; NashvilleNext Campaign of the Metropolitan Nashville Planning Department. (Team member with MP&F Public Relations, MEPR Agency, and The Ferrell McDaniel Company)

  • 2014 PRSA Nashville Parthenon Award Public Relations Campaign; NashvilleNext Campaign of the Metropolitan Nashville Planning Department. (Team member with MP&F Public Relations, MEPR Agency, and The Ferrell McDaniel Company)

  • 2014 PRSA Nashville Parthenon Award Research; NashvilleNext Campaign of the Metropolitan Nashville Planning Department. (Team member with MP&F Public Relations, MEPR Agency, and The Ferrell McDaniel Company)

  • 2011 Tennessee Advocate Award for Assisting Entrepreneurs in Marketing, Counseling and Financing by the Small Business Administration District Office in Tennessee.

  • In 2011, Ms. Gómez was one of the 25 Most Beautiful People in Nashville by the Nashville Lifestyle Magazine.

  • Vendor of the Year, MP&F Public Relations, (2009).

  • The Nashville Post identified Hispanic Marketing Group as one of “25 Emerging Companies in Nashville” and the Nashville Business Journal three years in a row named the firm as a finalist in the emerging business category for its “Best in Business Awards.”

  • In 2007, Ms. Gómez won as one of the 30 Women of Influence by The Nashville Business Journal.